The Problem
Every sales channel adds another order queue, SLA, shipping promise, fraud profile, label workflow, and tracking requirement. Teams lose time switching between marketplaces, carrier portals, warehouse tools, and spreadsheets just to decide where an order should ship, which service will arrive on time, and what needs attention. As volume grows, manual routing creates split-shipment mistakes, expensive carrier choices, missed cutoffs, packing errors, and late tracking updates that put margins and marketplace performance at risk.

