The evolution of ecommerce in one word: multichannel selling. What was once a brick-and-mortar shop with a simple HTML website hosting products (if that) has become a ten channel fire breathing, money-making chimera. Not only can one have a physical store, they can now use only a mouse to customize multiple websites stylishly without knowing what an angle bracket is, while selling the same product on a vast array of marketplaces. On the other hand of this beautiful evolution, a brick and mortar site is a thing of the past, if that is the chosen path. Even inventory can be taken care of and fulfilled by third-party sources, and by individual marketplaces. You don’t even have to look at or even touch the items you are selling to your customer. These are the days of sipping a margarita on an island (Fiji anyone?) while thousands of orders are simultaneously being purchased, packaged, shipped, and monitored from your cell phone. As soon as you finish that sip…

My point being, ecommerce has come a long way since the days of the U.S Army using Electronic Data Interchange for cargo information in 1960’s and the first book being sold on Amazon in 1995 (Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, I know, you were dying to know what book it was). Years of refinement have given ecommerce a long and confident gait in todays world. It only gets bigger from here. With a buy button in the palm of everybody’s hands, a compound growth rate of nearly 10% a year and projected online sales projected to reach over 500 billion by 2020, it is safe to say E-commerce isn’t getting stale anytime in the near future.

Wide distribution is the name of the game with multichannel selling. It is all about reaching your target audience. With an ever increasing amount of marketplaces opening and different consumers using different ones, that target is painted quite large. Distributing your product through multiple mediums assures that it is seen by more people. I’ll use a complex math formula to help hammer in my point; 1+1=2. One purchase on Amazon and one purchase on Jet equals two sales to two completely different audiences. Every marketplace has new and interesting opportunities for revenue streams.

For a successful ecommerce business owner, the most difficult task for sellers becomes creating, publishing, and constantly updating listings to real time. The more you sell the more unmanageable it seems to get. It gets hot in that kitchen! This is where Solid Commerce saves your kitchen (your sales. your time. your mind). You can manage your products in one central location. Update inventory with the push of a button. Publish from one location to several, meet the listing requirements for each unique marketplace in one swing of the bat. Solid Commerce is a web-based ecommerce platform dedicated to helping clients maximize profits. It makes it easier to manage your business and get back to sipping on a drink.. on an island somewhere.