That depends. If you are a smaller seller or your warehouse operations cannot support the fulfillment metrics required to maintain Prime status, then FBA may work better for you. Seller Fulfilled Prime can be a great option for retailers and brands who want to handle their own warehousing and fulfillment but still want their Amazon products listed as Prime. In addition, since SFP sellers control their packaging, businesses that sell items that require special handling like breakable or perishable products could benefit from SFP. Likewise, companies that rely on customized packaging for branding consistency can continue their branding strategy using SFP. SFP also works well with online retailers that sell items that are slow moving or seasonal (you can avoid FBA’s long-term storage penalty fee with SFP), and large and heavy such as furniture (FBA charges shipping to their warehouses and storage fees based on size and weight). Retailers that offer high priced items with high margins may also want to consider SFP, as the high margins may provide enough cushion to offset the delivery rates.

Learn more about Amazon Seller Fulfilled Prime:

What is Seller Fulfilled Prime? How is it different from Fulfillment by Amazon

What are the requirements for SFP eligibility?

What does the SFP trial period entail?

What are the benefits of SFP?

What Should Sellers Consider Before Joining SFP?