Many retailers who sell on eBay without a store are unaware that their eBay seller fees would be lower if they were on an official eBay store, while other sellers may have an eBay store tier that is incurring more seller fees than necessary because it is poorly suited for their sales volume and overall number of SKUS.

Understanding eBay’s different store levels and ensuring that you are on the correct store type can save you hundreds and even thousands of dollars, making eBay one of the most cost efficient marketplaces available for sellers. 

Essentially, a retailer can sell without any kind of store or on 1 of 3 different store tiers. Each store tier allows for a greater number of free listings in exchange for a higher monthly subscription fee.

First, a quick word needs to be said about selling without a store vs. a store of any type.  Generally speaking, a retailer who is selling at least 50 items should have a store.  Selling without a store involves seller Final Value fees of 10% across all categories, while selling with a store brings Final Value Fees down to 4-9.15% as well as free and / or reduced insertion fees.

For example, the fees for selling an expensive watch with or without a store would look like this:

Let’s say you are not selling an expensive item such as a watch but something less expensive such as 5 gaming consoles, then the fee breakdown would look something like this:

The basic eBay rule of thumb is that if you have more than 50 listings you should open an eBay Basic store which is their lowest tier.  With the Basic store, you not only get 50 free listings but also Final Value Fees of between 4% – 9.15% compared to 10% with no store.  For listings after your first 50 free listings, fixed price insertion fees are 20 cents per listing as opposed to 30 cents for sellers without a store.   In other words, simply having an eBay store can reduce your listing fees by approximately 30% and your Final Value Fees anywhere from 10% – 60% depending upon the category.

The next store level, Premium, is ideal for mid-sized sellers who are selling anywhere from 250 – 1000 SKUs and would like the ability to list 1,000 SKUs without paying any listing fees.   After the first 1,000 listings, a Premium store charges only 10 cents per fixed price listing vs. 20 cents for a Basic store.  In other words, upgrading from a Basic to a Premium eBay store can reduce your listing fees by 50% each month.

The Anchor store level is the highest tier on eBay.  With an anchor store, you get 10,000 free listings and pay only 5 cents a listing after the first 10,000 listings.   That means that for any listings beyond your first 10,000, an Anchor store enables you to reduce your insertion fees by 50% of what you are paying for insertion or listing fees for a Premium store. Additionally, as an Anchor store owner, you will have a dedicated eBay specialist to help you with your selling needs. 

To help you determine if you are selling on the correct store type, you can use eBay’s Fee Illustrator as a guide.

If you are already selling on a store, make sure that you are selling on the appropriate store.  For instance, if you are on a Basic store and have substantially more than 250 listings, then you can save a lot of money in reduced listing fees by simply switching to a Premier store which would provide you with 1,000 free listings.  Conversely, if you are only listing 900 SKUs and you are paying for an Anchor store which give you 10,000 free listings, you could probably downsize to a Premier store and reduce your monthly subscription fees.

In short, be sure to review the costs and insertion fees of the 3 major eBay stores.  By simply changing your store level, you may save yourself hundreds and thousands of dollars in seller fees.