In order to maximize your reach as an online seller, one of the best strategies is to expand into additional online marketplaces such as Amazon, eBay, Walmart or Jet. The logic for this is straightforward. More marketplaces bring more eyes to your products, which bring more buyers. According to Statista’s Digital Market Outlook, it is estimated that 230 million Americans will make an online purchase this year, spending a total […]
That depends. If you are a smaller seller or your warehouse operations cannot support the fulfillment metrics required to maintain Prime status, then FBA may work better for you. Seller Fulfilled Prime can be a great option for retailers and brands who want to handle their own warehousing and fulfillment but still want their Amazon products listed as Prime. In addition, since SFP sellers control their packaging, businesses that sell […]
Before joining SFP, sellers should weigh the operational costs of handling their own fulfillment & shipping vs. the gains of growing their sales by being able to list and sell more products as Prime. Below are a number of factors to consider when evaluating the potential costs of SFP: 1 | Shipping zones Sellers must decide what zones they are willing or able to ship to in order to comply […]
What is Kitting and Bundling? Product kitting simply refers to having multiple products in one listing. It is the process of pairing complementary and compatible items for sale as a single unit. Kits are generally assigned a unique SKU in order to differentiate the assembled kit from its individual components, and to allow the kit to be inventoried and tracked as a single unit. Bundles (for example, a video game […]
This article is the third in a series designed to help eCommerce sellers navigate one of the most important decisions in the business cycle – finding reliable suppliers and vendors for your eCommerce business. The first article can be found here and the second article is available here. Below are the most common technical considerations to keep in mind If you’ll be selling through an online marketplace. What type of data […]
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