That depends. If you are a smaller seller or your warehouse operations cannot support the fulfillment metrics required to maintain Prime status, then FBA may work better for you. Seller Fulfilled Prime can be a great option for retailers and brands who want to handle their own warehousing and fulfillment but still want their Amazon products listed as Prime. In addition, since SFP sellers control their packaging, businesses that sell […]
Before joining SFP, sellers should weigh the operational costs of handling their own fulfillment & shipping vs. the gains of growing their sales by being able to list and sell more products as Prime. Below are a number of factors to consider when evaluating the potential costs of SFP: 1 | Shipping zones Sellers must decide what zones they are willing or able to ship to in order to comply […]
Seller Fulfilled Prime offers many benefits but it also has a few risks in terms of potentially higher costs. So why do so many sellers want to participate in Seller Fulfilled Prime? First and foremost, participation in SFP provides sellers with access to the millions of Prime buyers who shop more frequently, spend more money than non-Prime buyers and prefer to buy from Prime sellers. Amazon shoppers have grown to […]
Amazon requires that all sellers who have not been automatically approved for Seller Fulfilled Prime go through a rigorous trial period. The trial period lasts up to 90 days and the seller has to fulfill 50 Prime orders with near perfect metrics during that period. Sellers will be measured on how well they meet all of the Seller Fulfilled Program requirements. If the seller falls below the minimum requirements, they […]
To be eligible for SFP, you will first need to have a Professional Selling account and qualify to offer Premium Shipping (non-standard shipping). Premium Shipping enables sellers to offer expedited shipping options, such as Same-Day and Two-Day shipping, to their Prime customers. Fast Shipping options are the cornerstone of Amazon’s Prime program as Prime members expect quick and reliable delivery as one of the main benefits of Prime membership. To be eligible […]
For many Amazon retailers, obtaining Prime seller status is considered central to boosting sales and gaining a competitive edge on America’s largest online marketplace. Armed with Prime badge, online retailers can tap into the coveted group of Prime buyers who, according to a recent Morgan Stanley survey, spend more than 4.6 times than non-Prime members. Moreover, the Prime audience is increasingly growing year-over-year with 63% of Prime members saying they have […]
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