The great Amazon vs eBay debate has been solved. Right now, most sellers prefer Amazon for a number of reasons.Still, eBay has its strengths with used, rare, highly valued items, motor parts and apparel, but that’s about it. Members from one of these sites typically do not use the other, so selling on both will increase your exposure to new buyers. However, for high-volume sellers, all factors indicate that Amazon is the website to focus on.


Using Amazon provides high-volume sellers with exposure to more customers than eBay does. Amazon attracts over twice as many unique monthly visitors than eBay does. In addition, sellers on Amazon get their products viewed by over a dozen times more unique visitors than sellers using eBay. Amazon is also ranked higher in search engines than eBay. The Amazon marketplace is growing very quickly, while eBay remains somewhat stagnant. 

On Amazon, new sellers and top-rated sellers have an equal opportunity because the listings shown are rotated. Essentially, if a seller is carrying an item that’s in demand on Amazon, they have a relatively good chance at selling it. On eBay, the search results are based on seller ratings, so established sellers with positive feedback tend to bury newer sellers or those without resounding reviews. Sellers who’d rather have search results based more on objectivity than customer feedback should choose Amazon. 

Design and Stability
The design layout from Amazon is more uniform, more consistent and more user-friendly than the eBay website. The same could be said for these companies at large. Many sellers complain that the rules at eBay seem to change on an annual basis. Adjusting to these new rules costs many high-volume sellers a considerable amount of resources and profit. The website does provide sellers with more freedom as far as designing their own eBay store, while Amazon’s site is already designed to sell products on its own accord. 

The Customers
The average sales price per product is higher on Amazon then eBay. There are over 300 million Amazon users and over 50 million Amazon Prime users. Non-prime members spend over $600 a year on Amazon, while Prime members spend around $1500. On eBay, there are 160 million active users. However, the shoppers using eBay are in more of a bargain-hunter mentality than people willing to pay a little more for the same items on Amazon. Many savvy sellers source eBay for bargains and then sell the products for a profit on Amazon. 

The Big Picture
There really is no comparison between Amazon and eBay. During January 2016, Amazon was more popular than big-brand retailers like Walmart, Target, Best Buy, Home Depot, Kohl’s, Macy’s and Walgreen’s. The one-stop shop at Amazon is already streamlined for high-volume sellers, while getting up to speed at eBay can take a considerable amount of work. Being an FBA seller on Amazon is unrivaled at eBay or anywhere else online. 

High-volume sellers may benefit from having listings on both websites, but the most return on investment will come from spending more time on Amazon than eBay.